The Start of Our Journey

We call ourselves “EGOERS.”

EGOERS are excited. We’re enthusiastic. We’re explosive. And we’re always on the GO. We’re into extreme sports, world travel, self-improvement and discovery of all the world’s treasures – from the deep sea to the top of glaciers.

As adventurers, sunglasses are an integral part of our lives. They’re also an crucial part of all true adventure sports enthusiasts’ gear. We saw an enormous void in the market when it came to the details we believe are needed for extreme adventure sports sunglasses.

So, we started our journey to design and manufacture the perfect pairs of sunglasses. Eyewear that can keep up with our adventures, keeping us protected from the extreme conditions that we often find ourselves in.

Continue reading about our journey below…

About the Founders…

Woody Alpern

Woody truly is always “On The Go!” His passion since he was a young teen has been scuba diving. He now is a PADI dive instructor and is one of the volunteer divers at the Georgia Aquarium. He also travels the world on a regular basis where he leads dive trips to incredible, exotic dive destinations.

Summer Yang

Summer is a true “on-the-go-getter”. She is always taking on new goals and reaching new mile stones. Not knowing how to even swim, she decided she wanted to become a certified scuba diver. Only two years later, she reached the highest levels of diving and became a PADI scuba diving instructor. She is now also a volunteer diver at the Georgia Aquarium.

The EGOER Philosophy…

We won’t let you settle. Your EGOER eyewear is hand-picked and tested for style, fit, durability and performance by our three “On The Go” founders. We travel the world over on scuba, trekking and mountaineering adventures. We insist that the eyewear we bring is nothing short of the absolute highest quality, fashion and functionality in the world.

Imagine the enormous challenge, (in fact, it seemed an insurmountable task at first), of meticulously designing a line of high adventure sports sunglasses. We knew we wanted EGOER sunglasses that were of the highest quality in the world in both frame and lens technology. We knew we wanted them to be both incredibly stylish and highly functional for extreme sports. We knew we wanted them to exemplify the EGOER five E(s): (E)xtreme, (E)nthustiac, (E)xplore, (E)nergy, (E)xcite!

Many told us it’s impossible to launch a new sunglasses company. After all, you have to figure out so many variables. There are different face types, shapes, and sizes. Will they be for men, women, unisex? Color combinations, lens choices, frame materials?

Choosing the best designers & Manufacturers…

Trying to select one or two sunglass manufacturers who have cutting edge style and technology with experience in extreme sports is hard to do over the internet. We were already speaking to several companies when we decided to attend Vision Expo East in New York City. Vision Expo is one of the largest eyewear tradeshows in the world.

We were overwhelmed when we first entered this show. The number of manufacturers, the product styles, materials, lens technologies was astounding. Our mission during the 4-day event was to select two companies as our partner.

After about 12 hours per day, non-stop, for three days in a row at the show, we found our “needle in the haystack” from literally tens of thousands of manufacturers. We went into the selection process with an open mind but were most impressed with the Italians who are known for making the finest products in the world.

Selecting the top manufacturers

We, in fact, found two incredible Italian manufacturers. These two manufacturers in particular really stood out from the rest. They have beautiful designs that are functional, the absolute highest manufacturing quality control standards, and an incredible depth of knowledge from their combined more than 60 years manufacturing experience.

They use frame and lens materials second to none, specifically designed for the hardcore adventure sports enthusiasts.

Finally, we knew these two met the EGOER standard for excellence, which we will always demand in everything we ever produce and sell.

Off to Italy!

Just meeting our partners at the show and seeing the samples they brought was not good enough. So, it was off to Milan to visit our actual manufacturing facilities and create our first sunglasses collection.

We spent three days with our sunglass partners, touring their facilities in Milan and ultimately designing our entire portfolio. We carefully observed first hand the meticulous attention to detail that they put into making every pair, each being made by hand to assure the absolute precision of quality before being “blessed” as ready to sell. Yes, EGOER standards were being met in every regard.

We went to Milan with a specific focus: As EGOERS, we are always on the go and living a life of adventure and sport. As such, we wanted to design men’s, women’s and unisex sunglasses for smaller faces, (a niche very highly ignored in the sport adventure sunglasses market), as well as normal size faces. We wanted our glasses to have an (E)xtreme base 8 wrap, meaning that they fit tighter to your face, with a sleek look and unparalleled protection.

By pairing the the best frames manufacturer with the world’s most advanced lens manufacturer, we succeeded in creating the most lightweight, flexible, durable, high-performance sunglasses on the market.

About our Sunglasses

Our Frames

Our frames are made of the highest quality, TR90 material. TR90 is a thermoplastic Swiss-made material that is durable, flexible and extremely lightweight.

Sunglasses made with TR90 are extremely comfortable because they have a flexible quality. Since they are flexible, they can bend under pressure and contour your face comfortably. This also makes them resistant to damage.

Because the TR90 material used in our sunglasses is pliable, they are far less likely to break or bend from an impact. In short, our TR90 frames are made for our hard-core EGOER customers that are On-The-Go and demand the best!

Our Lenses

Our sunglasses have a variety of lenses that will meet different specific needs for a variety of different extreme sports. We use the highest quality, polycarbonate lenses, making them lightweight and impact resistant. Polycarbonate is the material of choice our adventure lifestyle.

Every pair of lenses are multicoated to handle a variety of common problems.We use industry-leading Orion coating, for easy cleaning and anti-smudge properties and making them scratch resistant.

Many of our lenses feature a multi-layer mirror coating, in a variety of very cool and vivid colors for an incredibly (E)xplosive aesthetic appeal. They will also have a three layer anti-reflective coating to protect against bounce back glare.

Most of our frames also come in Polarized and Non-Polarized versions.